Privacy Policy

Viral Scale AI ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read it carefully — if you disagree with any part of it, please discontinue use of our site.

1. Information We Collect

We collect information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number)
• Business information (company name, industry, website)
• Communication data from forms, emails, and messages
• Usage data (pages visited, time on site, referral source)
• Device and browser information collected automatically via cookies and analytics tools

We do not collect sensitive personal information such as government IDs, financial account numbers, or health data unless explicitly required for a specific service and with your direct consent.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide our services
• Send you relevant updates about our services (with your consent)
• Improve our website, content, and user experience
• Comply with legal obligations and resolve disputes
• Analyze trends and measure the effectiveness of our content and campaigns
• Prevent fraud and maintain the security of our platform

We will never use your information to make automated decisions that significantly affect you without your knowledge, nor will we use it for purposes materially different from those described here without updating this policy and obtaining your consent where required.

3. Sharing of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

• With your explicit consent — we will always ask before sharing your data for a new purpose.
• Trusted service providers — third parties who assist us in operating our business (e.g., email platforms, analytics tools, project management software). These parties are contractually bound to keep your data confidential and may only use it to perform services on our behalf.
• Legal requirements — when required by law, court order, or governmental authority, or to protect the rights, property, or safety of Viral Scale AI, our clients, or others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, with notice provided to you.

4. Cookies & Tracking

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us understand how you use our site, remember your preferences, and serve you more relevant content.

We use the following types of cookies:

• Essential cookies — required for basic site functionality (e.g., navigation, form submissions).
• Analytics cookies — help us understand visitor behavior so we can improve our site (e.g., Google Analytics). These collect anonymized, aggregated data.
• Preference cookies — remember your settings and choices across visits.

You can disable cookies in your browser settings at any time; however, some features may not function correctly without them. You can also opt out of Google Analytics tracking via Google's opt-out browser add-on.

5. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted to and from our website
• Secure, access-controlled servers with limited personnel access
• Regular security reviews and updates to our systems
• Data minimization — we only collect what we actually need

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information using commercially acceptable means, we cannot guarantee absolute security. In the event of a data breach that affects your personal data, we will notify you promptly in accordance with applicable law.

6. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct any inaccurate or incomplete data.
• Deletion — request that we delete your personal information ("right to be forgotten"), subject to legal retention requirements.
• Opt-out — unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
• Data portability — receive your data in a structured, machine-readable format.
• Objection — object to processing of your personal data for certain purposes.

To exercise any of these rights, please contact us at hello@viralscale.ai. We will respond within 30 days.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example:

• Contact form submissions are retained for up to 2 years to support ongoing client relationships.
• Analytics data is retained in aggregated form indefinitely but individual session data is deleted after 26 months.
• Client project data is retained for 5 years after project completion for legal and accounting purposes.

Once data is no longer needed, we securely delete or anonymize it.

8. Third-Party Links

Our website may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed to children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at hello@viralscale.ai and we will take prompt steps to delete that information.

10. International Data Transfers

Viral Scale AI operates globally in partnership with British Media. If you are accessing our services from outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the United Kingdom or in other countries where our service providers operate. By using our services, you consent to such transfers. We take steps to ensure that any such transfers comply with applicable data protection laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or via a notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to reach out:

• Email: hello@viralscale.ai
• Instagram: @viral.scaleai
• Location: United Kingdom 🇬🇧

We are committed to resolving any privacy-related concerns promptly and transparently.